Economic and management textbooks are often difficult-to-digest for students. The links between theoretical developments and practical implications are not clear enough. In the other side case studies developed in well-established business schools have not enough theoretical developments and students must refer to textbooks to extract the main messages and implications of those cases.
In my view teaching materials can be delivered in other forms, combining the practicality of case studies and the robustness of textbooks. During the last couple of years I have been working with my colleague and friend Dr. Esteban Lafuente in giving form to those ideals.
At the beginning the project consisted on a series of informal seminars. We invited entrepreneurs to the classroom to explain their cases. We observed high students’ engagement and participation. We made reference to the cases in lectures to contextualize theories. After some informal conversations and the involvement of Prof. Vicente Salas we decided to embark on a challenging and ambitious project, writing a book based on the case studies available. This book has been just released (Link).
The book contains a unified approach, integrating mainstream economic and management literature to the storyline of three entrepreneurial projects in the new digital economy. The analysed cases are real life stories of entrepreneurs whose businesses operate in diverse economic sectors, including erotic photography, cloud computing, and the certification of innovative projects.
Theories developed in this book focuses on understanding market dynamics and strategic decision-making processes. We take the perspective of Besanko and coauthors and offer a combination of economic and management theories, among them Porter’s market forces, firm profit maximization models, value chains and valuation of companies.
As usual practice for high-quality teaching materials we offer model solutions to problem sets and discussion questions to those lecturers interested in using the textbook in their courses. We strongly believe that this innovative book is a perfect complement for modules on entrepreneurship, business economics and operations management. We hope you find the book useful and welcome comments and suggestions for future editions.